6 Best free online courses to learn digital marketing.
Digital marketing has become an essential aspect of business in today’s world. Every business wants to establish a strong online presence, increase their reach, and convert leads into customers.
However, not everyone can afford to pay for expensive courses to learn digital marketing skills. Luckily, there are many free online courses available that can help you learn the basics of digital marketing and advance your skills. In this article, we will explore the best 100% free online courses for digital marketing.
(1) Google Digital Garage:
Google Digital Garage offers free courses in digital marketing, data and tech. The courses are designed for beginners and cover topics like social media marketing, SEO, email marketing, and more. The courses are interactive and include quizzes to test your knowledge. One of such courses is fundamentals of digital marketing.
Google’s fundamentals of digital marketing
Google’s online course titled “Fundamentals of Digital Marketing” is a free course offered by Google Digital Garage, which is Google’s initiative to provide free online training in digital skills.
The course covers a range of topics related to digital marketing, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, mobile marketing, display advertising, email marketing, and web analytics.
The course is designed to provide a foundational understanding of digital marketing concepts and how they can be applied in real-world situations.
The course is self-paced and consists of 26 modules, each of which includes video tutorials, quizzes, and practical exercises to help learners understand and apply the concepts covered in each module. The course is designed to be accessible to beginners, but it can also be helpful for more experienced marketers who want to refresh their knowledge or learn about new digital marketing techniques.
Upon completion of the course, learners can take an exam to earn a certification from Google that demonstrates their proficiency in digital marketing. This certification can be a valuable credential for individuals seeking to advance their careers in digital marketing or for businesses looking to hire digital marketing professionals.
Overall, the “Fundamentals of Digital Marketing” course offered by Google Digital Garage is an excellent resource for anyone interested in learning more about digital marketing and how to apply it effectively in today’s digital landscape.
(2) Hubspot Academy – Inbound marketing free Certification course:
Yes, of course! HubSpot’s Inbound Marketing Certification Course is a free online course that covers the fundamentals of inbound marketing. The course is designed to help individuals and businesses learn the best practices for attracting visitors, converting leads, and delighting customers through inbound marketing.
The course consists of 12 classes and a final exam. Each class is about 45 minutes long and includes video lessons, quizzes, and practical exercises. The classes cover a range of topics, including creating a content strategy, optimizing your website for search engines, and using social media to promote your business.
To earn the Inbound Marketing Certification, you must score 75% or higher on the final exam. The exam consists of 60 multiple-choice and true/false questions, and you have 3 hours to complete it.
professionals and can be a valuable addition to your resume or LinkedIn profile. In addition to the Inbound Marketing Certification, HubSpot offers several other free certification courses, including Email Marketing, Content Marketing, and Social Media.
Overall, the Inbound Marketing Certification Course is an excellent resource for anyone looking to learn more about inbound marketing and improve their digital marketing skills.
(3) LinkedIn’s Become an Online Marketing Manager
LinkedIn’s “Become an Online Marketing Manager” is an online course designed to provide learners with the knowledge and skills needed to become successful online marketing managers. Here’s an overview of what the course covers:
Introduction to Online Marketing: The course begins with an overview of online marketing, its advantages, and the skills and knowledge required to become a successful online marketing manager.
Building an Online Marketing Strategy: You’ll learn how to develop an effective online marketing strategy that aligns with your company’s goals and objectives.
Search Engine Optimization (SEO): This section covers the basics of SEO, including keyword research, on-page optimization, and link building.
Content Marketing: You’ll learn how to create compelling and engaging content that attracts and retains your target audience.
Social Media Marketing: This section teaches you how to use social media platforms to reach your target audience, build relationships, and drive engagement.
Paid Advertising: You’ll learn how to create and manage effective paid advertising campaigns, including display ads, search ads, and social media ads.
Analytics and Reporting: This section covers the tools and techniques you’ll need to track and measure the effectiveness of your online marketing campaigns.
Overall, this course is designed to provide learners with a comprehensive understanding of online marketing and equip them with the skills they need to become successful online marketing managers. Whether you’re looking to start a career in online marketing or advance your existing skills, this course can help you achieve your goals.
(4) Marketing strategy by University of Edinburgh
The University of Edinburgh offers an online course titled “Digital Marketing Strategy”. The course aims to equip students with practical digital marketing skills to help them build their business.
The course covers topics such as understanding why digital marketing matters, changes in the digital landscape, creating innovative and impactful content, and marketing a business digitally.
The course is designed to be short and flexible, allowing students to learn at their own pace. The course is offered through the University of Edinburgh’s online learning platform and is open to anyone interested in digital marketing.
This course is designed to provide learners with an understanding of the key concepts and techniques used in digital marketing, and how to create an effective digital marketing strategy.
The course is delivered entirely online and consists of video lectures, readings, quizzes, and assignments. The course is self-paced, so learners can take as much time as they need to complete it.
The course covers a range of topics, including digital marketing channels such as search engine marketing, social media marketing, and email marketing. It also covers topics such as website optimization, mobile marketing, and analytics.
Throughout the course, learners will be encouraged to develop their own digital marketing strategy based on the concepts and techniques they have learned. They will also have the opportunity to receive feedback on their assignments from the course instructors.
(5) Digital Media and Marketing Strategies by Coursera
Coursera offers a course titled “Digital Media and Marketing Strategies,” which is designed to help students develop an understanding of how digital technologies are changing the way businesses market and promote their products and services.
The course is taught by Aric Rindfleisch, a Professor of Marketing at the University of Illinois at Urbana-Champaign, and covers a range of topics related to digital marketing, including:
The impact of digital technologies on marketing and advertising
The principles of marketing strategy and how they apply to digital media
How to create effective digital marketing campaigns
The role of social media in marketing
Techniques for measuring the effectiveness of digital marketing campaigns
Strategies for developing and implementing successful digital marketing plans.
The course is divided into several modules, each of which consists of a series of video lectures, readings, and quizzes. Students are also required to complete a final project, in which they develop a digital marketing plan for a real-world business.
The course is self-paced, and students can enroll at any time. It is recommended that students have a basic understanding of marketing principles and some familiarity with digital technologies before beginning the course.
Overall, the “Digital Media and Marketing Strategies” course is a comprehensive introduction to the world of digital marketing, and is suitable for anyone who is interested in learning about this rapidly evolving field.
(6) Digital Marketing Strategy by Learn@Forbes
The Digital Marketing Strategy course offered by Learn@Forbes is an online course that provides a comprehensive overview of the digital marketing landscape, with a focus on developing effective digital marketing strategies for businesses.
The course covers topics such as search engine optimization (SEO), social media marketing, email marketing, content marketing, paid advertising, and analytics. It also provides insights into consumer behavior, target audience identification, and brand management.
The course is designed for professionals and entrepreneurs who want to improve their digital marketing skills or develop a more effective marketing strategy for their business. It is self-paced, meaning that students can complete the course at their own pace and on their own schedule.
The course is led by experienced instructors who are experts in the field of digital marketing. Students will have access to a range of learning materials, including video lectures, interactive quizzes, and real-world case studies.
Upon completing the course, students will receive a certificate of completion from Forbes. This certificate can be used to demonstrate their knowledge and expertise in digital marketing, and can be a valuable addition to a resume or professional portfolio.
Overall, the Digital Marketing Strategy course offered by Learn@Forbes is a valuable resource for anyone looking to improve their digital marketing skills or develop a more effective marketing strategy for their business.
Digital marketing is an ever-evolving field, and it is essential to stay updated with the latest trends and strategies. The courses mentioned above are some of the best online courses to learn digital marketing in 2023.
These courses are designed to cater to the needs of beginners, intermediate learners, and experts. The courses are affordable and offer a comprehensive understanding of various digital marketing topics. With the right skills and knowledge, you can excel in digital marketing and take your business to new heights.
Overall, social media marketing has become an essential part of any modern marketing strategy, as it provides a cost-effective and highly engaging way for businesses to reach out to customers and promote their products and services.
Have you ever taken or planning to take an online course on social media marketing? We are waiting to hear from you in the comments box below.